Scaling Recruitment — Full Course Syllabus

Step-by-step, operational skill nodes for designing, launching, measuring, and governing employer brand programs, campus recruiting, and agency/partner management to scale hiring.

1. 1. Employer Value Proposition (EVP)A concise statement of what the company offers candidates and why they should join, used to align employer branding and outreach.
2. 2. Candidate PersonaA single archetype describing target candidate motivations, skills, channels, and decision criteria used to focus recruitment programs.
3. 3. Careers Site Job Page OptimizationSpecific techniques to write and structure job pages to improve clarity, candidate conversion, and application completion.
4. 4. Campus Recruiting Program CharterA one-page program definition that sets goals, target schools, roles, and success metrics for campus hiring.
5. 5. University Targeting MatrixA prioritized list with criteria (programs, graduate volume, historical yield) used to select and tier campus partners.
6. 6. Campus Hiring Conversion FunnelMetrics and stages specific to converting students into hires (engagement > interview > offer > accepted) for measurement.
7. 7. Cost-per-Hire CalculationThe atomic formula and inputs to calculate total cost-per-hire for agency and internal sourcing activities.
8. 8. ATS/CRM Data Hygiene RulesA specific set of rules for consistent candidate data entry, deduplication, and lifecycle state definitions in the ATS/CRM.
9. 9. Recruiting Pipeline CadenceA defined meeting and reporting rhythm for pipeline reviews, forecasting, and priority roles.
10. 10. Partner Onboarding ChecklistAn atomic onboarding checklist for new agencies/partners including access, process maps, and reporting setup.
11. 11. Sourcing Playbook SnippetA single, reusable outreach template and sequence for passive candidate engagement tuned for a role family.
12. 12. Cross-functional Recruiting RACIA single RACI matrix mapping recruiting activities to roles across talent acquisition, hiring managers, and HR partners.
13. 13. Employer Brand Content CalendarA schedule mapping cadence, channels, and content types to maintain consistent employer-brand presence.
14. 14. Employee Advocacy ProgramA structured system for enabling and measuring employees to share company content and job openings to extend recruiting reach.
15. 15. Glassdoor/Review Response ProcessA standard operating procedure for monitoring and replying to employer reviews to protect and improve brand reputation.
16. 16. On-campus Event PlaybookA step-by-step checklist for planning and running a campus event (booth, info session, workshop) including staffing and logistics.
17. 17. Student Ambassador ProgramA recruitment-focused role definition and management process for students who promote the company on campus.
18. 18. Internship Program StructureAtomic components of an internship program: duration, projects, mentorship matching, evaluation, and conversion criteria.
19. 19. Early-career Assessment CriteriaA concise list of objective skills, behaviors, and outcomes used to evaluate entry-level candidates consistently.
20. 20. Agency RFP TemplateA checklist-style request-for-proposal template with required deliverables, SLAs, pricing format, and evaluation criteria for recruitment partners.
21. 21. Preferred Supplier List (PSL) GovernanceA single policy for when and how to add/remove agencies from the organization's preferred partner list.
22. 22. Agency ScorecardA compact performance measurement template tracking time-to-fill, quality, diversity, and submission-to-hire ratios per agency.
23. 23. Sourcing Channel ROIA method to attribute hires to channels and compute return-on-investment for paid and partner sourcing.
24. 24. Recruiting SLA (Service Level Agreement)A concise definition of expected service levels between recruiting and hiring teams (response times, shortlist windows).
25. 25. Diversity Sourcing TargetsA specific, time-bound target-setting method for underrepresented talent sourcing aligned to legal considerations.
26. 26. Candidate Experience SurveyA short, repeatable NPS-style survey instrument and cadence for capturing candidate feedback post-process.
27. 27. Offer Acceptance AnalysisA single analytic approach to track and analyze reasons for offer declines to improve conversion.
28. 28. SLAs for Candidate OwnershipA clear rule defining when a partner owns a candidate relationship versus internal teams to avoid conflicts.
29. 29. High-volume Hiring WorkflowA compact workflow for batching role intake, screening, and interviewing to scale volume hiring efficiently.
30. 30. Automation Trigger MatrixA one-page mapping of recruiting automation triggers (emails, stage moves) and responsible owners.
31. 31. Campus-to-Intern Conversion ProcessA defined set of decision points and timelines to convert interns into returning or full-time hires.
32. 32. Brand Metrics DashboardA minimal dashboard definition showing key metrics (awareness, engagement, applications) for employer brand health.
33. 33. Trial Project for Agency AssessmentA short, scoped hiring task or delivery milestone used to validate an agency's capability before full engagement.